Top Notch Digital Marketing Tip: Know Your Audience

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive, and traditional marketing tactics. Like seriously, who uses billboards in 2019?

• Online marketing is cost-effective
• Easier to reach your audience members and potential customers
• And you know exactly who you’re reaching 

You have the ability to optimize campaigns and websites if they are not performing the way you want them to. You can clearly see how many people have opened your emails and clicked a link. You can even target who you want to when you want to.

So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip!

Know your target audience and knowing how to target them

These two online marketing tips are key. If you’re not targeting the right group of people, you’re going to lose money. It’s as simple as that. You will need to conduct thorough market research and audience research. Knowing your target market's demographic information and audience wants is essential for a marketing campaign. You use Google Analytics or you can even hire an online marketing company to do an audience analysis for you.

What are their demographics? Their buying habits? Their income level? What does your typical target customer look like? After you know who to target, now you must figure out how to target them. It's important for your SEO, social media strategy, and content marketing strategy to know how to connect effectively with your potential customers. 

For instance, which social networks does your target customer use the most? LinkedIn, Twitter, Facebook, or Instagram? Do they look to social media influencers when making purchasing decisions?

An easy way to do this is to build a lookalike audience on Facebook. This targets users who “look like” your target audience whether it’s age, gender, interests, or other demographics.

Knowing your target audience is essential when building landing pages and tailoring the call to action to that specific segment. 

And finally, We’d like to thank Joanie from Comfort Keepers Marietta for asking about this. Hope this helps!